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Supports hydration and vitality with vitamins
Ideal after coloring
Leave it in for 5 to 10 minutes
Not just conditioned —
ALAMA CURL SHAMPOO — DEFINE RITUAL (500ml) pink Supports hydration and vitality withALAMA CURL SHAMPOO DEFINE RITUAL Curls dont need control. They need the right environment. This is a moisture focused cleanse designed to support shape, elasticity, and movement without stripping what makes curls feel alive. Powered by a hydration complex of erythritol (a fermented sugar) and olive oil, it helps lock in moisture, reduce frizz, and maintain definition over time. The result? Curls that stay soft, elastic, and structured not dry, not
