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The official Eras Tour Book also included a lot of orange, hinting that this color would be associated with the next album, with the final page stating, see you in the next era. Swift, of course, is hardly the first creative to go all-in on orange

Veils, jewelry, and hair choices should complement the dresss architecture and reinforce the overall mood

Jemma Muradian is the mastermind behind her ethereal hair, while Lorrie Turk is responsible for her dreamy makeup look

In turn, this loyal customer base largely budget-conscious women and families forms the bedrock of Rosss business
