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This may be done through consumer testimony, surveys, or evidence of extensive marketing efforts focusing on the trade dress.[ii] Additionally, trade dress cannot be functionali.e., the design element(s) cannot be dictated by utilitarian advantages like product performance or cost
Striped linen-blend midi dress
When wearing a red dress, you may choose to reach for nude shades that let your outfit do the talking, but a vivid red lipstick is a surefire way to make sure your ensemble is red hot
These phrases feel evocative and specific to the couple who invented them and genuinely unclear to most of the guests who receive them
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